Full Job Description
Join InnovateTech: Digital Content Strategist Wanted!
Are you a creative thinker with a passion for transforming ideas into impactful digital content? InnovateTech, a leading technology solutions provider headquartered in Eastpointe, Michigan, is seeking a talented Digital Content Strategist to join our dynamic team. With a reputation for innovation and excellence, we deliver cutting-edge solutions that empower businesses to thrive in the digital realm.
About InnovateTech
At InnovateTech, we pride ourselves on being at the forefront of technology. Our services range from software development to digital marketing, and we cater to a diverse client base that includes small businesses and Fortune 500 companies. As we expand our reach, we are looking for a Digital Content Strategist who can help us communicate our brand story and drive engagement through powerful content.
Your Role
As a Digital Content Strategist, you will play a critical role in shaping our content initiatives. You will be responsible for creating, managing, and executing a comprehensive content strategy that aligns with our business goals. Your expertise will help us enhance our online presence and deliver exceptional value to our audience.
Key Responsibilities
- Develop and implement a cohesive digital content strategy that resonates with diverse audience segments.
- Collaborate with cross-functional teams, including marketing, design, and product, to produce high-quality content across all digital platforms.
- Conduct thorough keyword research and apply SEO best practices to optimize content for search engines.
- Utilize analytics tools to monitor performance metrics, understand user behavior, and refine content strategies accordingly.
- Generate new content ideas and ensure that content is engaging, relevant, and up-to-date with industry trends.
- Manage our editorial calendar, ensuring timely delivery of content across all digital channels.
- Oversee content production, including writing, editing, and proofreading, to maintain high-quality standards.
- Engage with our audience through various digital channels, fostering community interaction and feedback.
- Stay updated on emerging digital content trends and technologies to keep our strategies innovative and competitive.
Qualifications
To thrive in this role, you should have a strong background in digital marketing and content creation, along with a passion for data-driven decision-making. The ideal candidate will possess:
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- 3+ years of experience in digital content strategy, preferably within a marketing or agency environment.
- Proficiency in SEO best practices, content management systems, and analytics tools (Google Analytics, SEMrush, etc.).
- Outstanding writing, editing, and storytelling skills, with an ability to create compelling narratives.
- Experience with social media strategy and community management.
- Strong project management skills, with the ability to work under tight deadlines and manage multiple projects simultaneously.
- Knowledge of design principles and experience using design tools (Adobe Creative Suite, Canva) is a plus.
Why Join InnovateTech?
At InnovateTech, we believe that our employees are our greatest asset. We offer a collaborative work environment that fosters creativity and innovation. Here’s what you can expect when you join our team:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package including health, dental, and retirement plans.
- Flexible working hours and options for remote work.
- Opportunities for professional development and career growth.
- A vibrant company culture that encourages teamwork, creativity, and a work-life balance.
How to Apply
Are you ready to shape our digital presence and engage our audience through compelling content? If you are a strategic thinker with a passion for digital content, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your previous work as a Digital Content Strategist.
InnovateTech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Conclusion
Join us in our mission to drive innovation and help businesses succeed in the digital landscape. We’re excited to grow our team with a skilled Digital Content Strategist who can bring fresh ideas and a dedicated approach to our content initiatives. Apply now and become a part of something truly special at InnovateTech in Eastpointe, Michigan!